The hard thing about Facebook is that no one is really listening anymore. They are just posting and try to give their personal agendas some air time. So when I post something important (or what I consider to be) it is kind of ignored. I have plenty of friends and I "like" and "comment" on their stuff all the time, but they don't seem to be able to reciprocate.
This may be the long term downfall of the system. Kind of sad. Maybe with important people or groups, you can specialize, but in general, it is a free fall for egos. What can be done besides turn up the volume?
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